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Most part of contemporary graphic design moves itself toward the construction of trustable and sharable points of view, allowing to restore a “normal” situation within which confidently move oneself. The entire contemporary society’s production system is indeed based on a complex system of structures, of reciprocal expectations and dispositions that construct the perception of a state of normality, allowing the individual to take its own place within social life without the constant need for critical problematizations and reflections. Yet these “plausibility structures” are essentially getting more and more frail, vulnerable and subjected to crises: the political instrument’s crisis, the vacillation of national institutions and the other factors essential to the definition of permanent crisis, make it more difficult to construct shared identities.
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